GULF-FIRST · AI FOOD & FITNESS COACH

Honest ranges. Not fake precision.

SE7A scans your plate, ranks a restaurant menu against what you have left today, and generates a personalized 90-day plan. Every macro is a range. A photo can't see the oil we don't pretend it can.

First beta invites go out via TestFlight · UAE first, GCC next.
Join 2+ others waiting
SE7A Home tab showing the calorie ring, macros, and meal slots
RING · LIVE
2,236 kcal
Remaining today
STREAK
17 days
Longest yet
+2 meals logged
Ring updated in 0.5s
HONEST RANGES·BILINGUAL EN + AR·HALAL BY DEFAULT·GULF-FIRST RECIPES·RAMADAN MODE·90-DAY PLAN·AI COACH·APPLE HEALTH · WHOOP · OURA·
HOW IT WORKS

Three taps. One decision made for you.

01

Snap

Point your camera at a plate or menu. AI reads every item and estimates portions the way food actually shows up here — kabsa, machboos, shawarma, Al Baik meals.

02

Get ranges

Every calorie and macro is a low–high band with a confidence rating. A photo can't see the oil — SE7A doesn't pretend it can. Honest math, not fake precision.

03

Decide

SE7A ranks dishes against what you have left today, or logs the plate straight to your ring. Nothing to search. Nothing to calculate.

01 LOG

Any meal in three taps.

Snap a plate for honest macro ranges. Scan a menu before you order. Barcode a packaged good via Open Food Facts. Or type it in with AI food search that knows shawarma, kabsa, and Al Baik meals without a USDA database in sight.

SE7A Log tab
AI FOOD SEARCH
chicken shawarma
480–540 kcal · 28g protein
Al Baik meal
Known · gulf chains
02 AI COACH

Knows your logs. Answers in your voice.

Ask about your food, workouts, or progress. The coach reads your actual profile, this week's meals, and the PRs you just hit. No generic ChatGPT boilerplate.

Is shawarma OK for dinner tonight?
You have 780 kcal left + 34g protein. A chicken shawarma wrap (~500-620 kcal, 30-38g protein) fits with room for laban. Skip the fries.
My bench felt heavy today.
Sleep was 5h Tuesday + 6h Wednesday per your Whoop pull. Drop top set to 90% today, deload volume 20%. Full recovery by Saturday.
03 PROGRESS

Trend over weeks, not any single day.

Weekly adherence, streak, weight trend, and a projection band that re-tunes your targets as the scale moves. Formula-driven, never guessed. Weekly weigh-ins keep the plan honest.

SE7A Progress tab
30-DAY Δ
−1.0 kg
Trend, not day-to-day
Adherence 43%
Under the median · log 4+ days
90-DAY PLAN

A personalized transformation blueprint. Buy once. Follow for 90 days.

One AI-generated plan built from your profile + recent logs. Calorie + macro targets with weekly adjustment rules. A 7-day sample meal week with Gulf-friendly swaps. A weekly training schedule matched to your equipment + days available. Habit rules for hard scenarios. A week-by-week roadmap with monthly reviews.

  • 01 Personalized nutrition rationale + weekly adjustment rules
  • 02 7-day meal plan with swap ideas + grocery staples
  • 03 N-day training split matched to your gym / home setup
  • 04 Habits playbook for Ramadan, travel, dining out
  • 05 Week-by-week roadmap over 13 weeks
  • 06 Weekly “how you’re doing” check-in auto-regenerated from your logs
19 AED once·or included with Pro Annual
Detailed nutrients breakdown
04 WHY SE7A

Not another tracker. Four things nobody else in this market does.

01

Menu-scan before you order.

Photograph a restaurant menu and get dishes ranked against what you have left today before the waiter arrives. MyFitnessPal tells you what you ate after the damage is done. We work one step earlier.

02

Honest ranges, always.

Every kcal and macro is a low–high band with a confidence rating. A photo can't see the oil we don't pretend it can. No fake 3-decimal precision, no phantom accuracy.

03

Gulf-native, not translated.

Machboos, kabsa, shawarma, and every Gulf chain recognized by default. Halal-only suggestions. Ramadan reshapes the whole app into suhoor/iftar windows. Full Arabic RTL — not a Google-translated afterthought.

04

A 90-day plan you buy once.

A one-shot AI blueprint nutrition, training, habits, week-by-week roadmap grounded in your actual profile and last 30 days of logs. Not a monthly upsell treadmill. 19 AED once. Or included with Pro Annual.

VS THE FIELD

What the others don't do. Line by line.

SE7AMyFitnessPalYazioCal AI
Honest low–high ranges (no fake precision)
Menu scan → dish ranking before you order
Gulf food + regional chains (Al Baik, kabsa, etc.)
Halal-only suggestions by default
Full Arabic + RTL (not machine-translated)
Ramadan mode (suhoor + iftar windows)
AI coach that reads your actual logs
One-time 90-day plan artifact (not subscription upsell)
Weekly check-in from your real data
Free tier includes photo scans
Yes Partial No
0
Achievements to earn
0 DAYS
Plan length
0.0s
Ring updates on log
0% HALAL
Every suggestion
05 EVERY SURFACE

A calm, native experience.

Home, Log, Progress, Calendar one visual language across the whole app.

LogHomeFoodsCalendar
WEEKLY RITUAL

A pace you can actually keep.

SE7A meets you twice a week once to reflect, once to plan. Streaks, checkpoints, and small anniversaries mark the distance so 90 days feels like a story, not a slog.

SUN · 18:00
Weekly Review
How the past 7 days went adherence, streak, weight trend, the coach’s take.
MON · 09:00
Plan Check-In
What went well, what to change, and the week ahead in your 90-day plan.
PRICING

Simple. One plan tier. One optional artifact.

FREE
0 AED
Forever
  • Ring, log, macros, calendar
  • 5 scans / day (plate, menu, barcode, manual)
  • Weight, streaks, wrapped, achievements
  • Bilingual EN + AR, Ramadan mode
  • One-time body composition scan
PRO · MONTHLY
29 AED / mo
Cancel anytime
  • Everything in Free
  • Unlimited scans
  • 7-day meal plans + auto grocery list
  • AI Coach chat that reads your logs
  • Menu scan + unlimited body composition scans
  • All workout programs
ARTIFACT

The 90-Day Plan

A one-shot AI-generated blueprint built from your profile and last 30 days of logs. Nutrition, training, habits, week-by-week roadmap. Buy standalone or get one every 90 days included with Pro Annual.

19 AED once
Or included with Pro
QUESTIONS

Things people actually ask.

MFP tells you what you ate after the fact. SE7A works one step earlier — at the moment of decision. Photograph a restaurant menu, and it ranks dishes against your remaining kcal + macros. It's also the only app in this market with honest low–high macro ranges, halal-only suggestions, full Arabic RTL, and Gulf food + chain recognition built in from day one.
It can't — that's the point. SE7A returns every kcal and macro as a low–high band with a confidence rating. Home-cooked whole foods get tight ranges (±10%). Restaurant items get wider ranges (±25–40%) because a photo can't see the oil. No 3-decimal fake precision.
Every AI suggestion is halal by default — the coach never proposes pork or alcohol, and when a menu contains them, it redirects to the closest halal alternative and notes the swap. If you scan a menu with non-halal items, they still appear in the ranking with a warning; the app doesn't erase reality, it just doesn't suggest them.
Meal logs, weight, workouts, and profile are stored in Supabase (Postgres, encrypted at rest, EU/US regions). Photos used for plate scans are analyzed then discarded — SE7A never keeps the image. Body composition scan photos are never stored server-side. Full details in the Privacy policy linked in the footer.
One tap in Apple's Subscriptions settings. Access continues through the end of your billing period. No email required, no dark-pattern cancellation flow. Standard 14-day refund window in UAE per consumer protection law.
No. The free tier is a full nutrition tracker — ring, logging, 5 scans/day, weight, streaks, calendar, achievements, Ramadan mode. Pro adds the meal planner, AI Coach chat, menu scans, unlimited scans, and one 90-Day Plan per quarter. The 90-Day Plan is also available as a 19 AED one-time purchase without Pro.
iOS-first for launch. Android sits on the roadmap after the initial iOS release stabilizes — realistic timeline is Q1 2027. If you're on Android and want early access, joining the waitlist tells us.
Yes — full RTL layout, every screen, every coach response renders natively in Arabic (not Google-translated). Switch language in one tap. Meal names, exercise names, and portions all localized.
EARLY ACCESS

Be first in line.

SE7A launches soon on iOS. Get on the waitlist to be one of the first in when it opens.

First beta invites go out via TestFlight · UAE first, GCC next.
COMING SOON TO
App Store
COMING SOON TO
Google Play